Frontify raises $22.3M to help businesses manage how their brands and logos get used
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The rise of design tools like Canva and the vast expanse of digital spaces where a company's name can appear these days have created a challenge for organizations: how best to make sure that what gets used is up to date and in keeping with how you want it to be used.
Today a "brand management" startup is announcing some funding to continue building out a business that it hopes will help them. Frontify, a startup originally founded in Switzerland and now co-headquartered in New York, has raised $22.3 million in funding to continue its international expansion and to continue developing technology for its SaaS platform, which lets organizations create image repositories and brand management guidelines, and helps them manage any kind of brand-related project work.
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The funding -- at an undisclosed valuation -- is being led by EQT Ventures, with participation also from previous investors Blossom Capital, Datartis Ventures, Thomas Dübendorfer, Tenderloin Ventures and Myke Näf. The company had previously raised $8.3 million in 2018. Frontify has been around since 2013, but this round comes on the heels of some strong growth: the company now has more than 2,500 customers, with notable "brands" including Facebook, Dyson, Centrica, Lufthansa, Vodafone and Allianz.
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