Your crush, landing on EDSA soon
Is Hyun Bin the new Benchmark to end all benchmarks for retail?
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Popular retail brand Bench is raising standards (and maybe many a girl’s hopes?) with the new Bench billboards featuring Korean superstar Hyun Bin, “hopefully, next week,” says Suyen Corp. chairman Ben Chan, founder of Bench. As we all know, EDSA is the country’s billboard boulevard.
Last Friday, Ben posted a 25-second teaser ad of Bench’s Hyun Bin campaign, which shows the bedimpled and broad-shouldered actor modelling its latest apparel.
In an obvious nod to the role that put Hyun Bin on the world map as Captain Ri Jeong Hyeok in the phenomenal hit Crash Landing on You, one of the shirts in the teaser has the word “Captain” emblazoned on it.
“It’s the newly enlisted #globalBenchsetter and he’s about to hit your feed real soon,” Ben said in his Instagram post.
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